media
MENTOR

News Career Building
On Air Coaching

Improve Reporting Skills
Video Podcast Development
Social Media Talent Development Corporate Consulting for Media Image and News Crisis Situations

WORK WITH ME

KTTV FOX 11 News - KTLA 5 News - KCOP News 13 - KING 5 News -

KTTV FOX 11 News - KTLA 5 News - KCOP News 13 - KING 5 News -

MEET RUBEN VILLAESCUSA VETERAN BROADCAST NEWS MANAGER NEWS - COMMUNICATIONS CONSULTANT

WHAT IF YOU COULD CONSULT WITH AN EXPERIENCED MAJOR MARKET TV NEWSROOM MANAGER ABOUT YOUR ON-AIR STYLE OR CAREER PLAN?

Meet via Zoom to:

-Discuss your reel or how you present to an audience

-Discover why your news manager ignores your story pitches

-Get advice to help advance your career from a Los Angeles News manager who has hired and worked with some of the best in broadcast news

-Prepare your company to deal with the news media

Ruben Villaescusa is a journalist/news manager who has covered major headline news in Los Angeles and throughout the West Coast since 1987.

Ruben has a long history of bringing out the best in his teammates: anchors, reporters, producers, photojournalists, desk editors and other managers.

He knows storytelling, on-camera presentation, and TV production. He can help you achieve that authentic image you want to project.

Ruben has worked with some of the best of the best in local news.

In Los Angeles, he worked with the teams at KTLA and KCOP, deciding which stories to cover, working with reporters and photojournalist, controlling breaking news coverage while keeping everything organized and on budget. As an executive producer and showrunner for KING 5 Seattle, Ruben helped increase audience numbers by expanding story topics beyond the predictable and experimenting with a new type of hyper-local news format.

Ruben’s biggest impact in local news was during the 23 years spent with L.A.’s KTTV Fox 11 News. He helped create “Good Day LA,” “GDLA Weekends,” “Studio 11 LA,” as well as various sports, investigative and news special projects. He’s helped teammates increase morning and nightside ratings from nothing to #1. And during the Fox 11 years, Ruben has helped to develop the careers of some of the most talented people still working to today’s news business.

The Media Experience is the latest project from Ruben Villaescusa. themediaexperince.org has a simple mission, to help you connect with a veteran news expert.

Ruben’s news client list includes the Spectrum News 1 operation in El Segundo, CA, helping that group evaluate what works in news and how to reach the next level.

Corporate consulting is also available.

Developing your plan for “Media Image,” “Corporate Crisis Control,” “Public Speaking,” “Presentations,” and “Employee Training.”

Ruben’s past corporate list ranges from boutique clients like the Santa Catalina Island Company to international customers like Toyota Motor Sales.

Make an appointment today- Ruben Villaescusa is the coach/mentor you’ve been looking for.

COACHING SESSIONS

For news or social media talent

  • FREE CHAT

    First, we’ll set up a free 1 hour chat. Let me get to know you and your goals.

  • WATCH

    Next, I’ll watch your air-check, your reel or social media site. I’ll develop a personalized plan for improvement.

  • COACH

    We’ll meet via Zoom or in-person if that’s best. In this 1 hour session, I’ll present a personalized plan to improve the way you connect with your viewers.

creatively reaching viewers

Take a minute to check out the video below. This is from “Take 5 News.”

Ruben Villaescusa was co-creator and executive producer of this experimental news format. The show aired in Seattle from 2018 to 2020. “Take 5 News” won an Edward R. Murrow Award for News Innovation.

Ruben can help improve your on-air delivery or create an entire show or video podcast concept.

1st Consultation Free